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// DISPATCHES FROM THE FIELDShowing 5 posts tagged "ski industry"
Vail Just Found the Limit of the Epic Pass
The pass model still protected revenue. It did not protect trust. After one of the worst Western winters in modern ski history, Epic Pass units are down 10% and the snow hangover finally made it into Vail's sales funnel.
Colorado Just Lost 3.4 Million Ski Visits
The official postmortem is here: Colorado ski areas fell 24% in 2025-26, the steepest visitation collapse in decades. This is what a bad snow year looks like after the receipts come in.
900 Ski Industry Pros Walked Into Whistler. Here's What They Talked About.
Mountain Travel Symposium 2026 brought the global ski industry together at exactly the moment it needed to be in the same room. A recap from Whistler.
The Ski Pass Duopoly Is Getting Sued
A class-action antitrust lawsuit claims Vail and Alterra rigged the game. Here's what it means for your wallet.
The Reckoning
A disastrous season, an antitrust lawsuit, and a CEO admitting the model is broken. The ski industry's worst winter just became an existential moment.