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Showing 6 posts tagged "alterra"

Industry

The Ski Pass Duopoly Is Getting Sued

A class-action antitrust lawsuit claims Vail and Alterra rigged the game. Here's what it means for your wallet.

Apr 2, 20266 min readvail resorts, alterra, epic pass, ikon pass, antitrust, lawsuit, ski pass prices, lift tickets, ski industry

Analysis

The Reckoning

A disastrous season, an antitrust lawsuit, and a CEO admitting the model is broken. The ski industry's worst winter just became an existential moment.

Mar 27, 20269 min readantitrust, vail resorts, alterra, epic pass, ikon pass, lawsuit, rob katz, ski industry, 2025-26, season recap, 2026-27, lift tickets, climate change

Analysis

The Season That Fell Apart

California is melting. Colorado bookings are cratering. Resorts are shutting down weeks early. And the CEO of Alterra just walked out the door. A postmortem on the worst Western ski season in decades.

Mar 18, 20269 min readski season, 2025-26, climate, snowpack, california, colorado, alterra, vail resorts, early closures, snow drought, analysis

Industry Analysis

Pass Wars 2026: Skiing Has an Affordability Crisis

Vail just slashed prices for Gen Z. That tells you everything about where the industry is headed.

Mar 5, 20268 min readepic-pass, ikon-pass, vail-resorts, alterra, affordability, gen-z, ski-industry

Analysis

Pass Wars 2026: The Affordability Crisis

Vail just dropped a 20% Gen Z discount on Epic Pass. Here's what it means -- and what it doesn't.

Mar 5, 20268 min readepic-pass, ikon-pass, pricing, affordability, gen-z, vail-resorts, alterra, indy-pass

Technology

Ikon Just Quietly Became Epic's Biggest Threat on Mobile

Alterra partnered with Slopes for real stat tracking, then hired a Marriott exec to run the whole thing. The pass war just moved to your phone.

Feb 27, 20266 min readikon-pass, alterra, apps, technology, epic-pass, slopes